I read about this book somewhere online. Wansink is a food researcher and completes experiments to asses what effects how much and what we eat. The food labs he uses include the standard one-way glass and a full service restaurant on campus.
It is very sobering to see how much influence advertising has on us. I suppose it shouldn't be much of a surprise, since modern advertising has been figuring out these things for a number of years. Wansink gives a number of examples of this: printing the number of servings in large text a package contains causes us to eat less; having an emotion tie to a food influences us like it that much more; etc. He used his lab to prove these and a number of other behaviors that modern humans have with food---a serving is how much we have in front of us (proved, in part, by an experiment with a never-ending soup bowl; that would've been an awesome Course 2 UROP).
Wansik outlines a diet based on this research. The idea is to generally reduce the amount you eat---not drastically, but by only 100 calories a day (i.e. if you normally eat 2100 calories a day, aiming for 2000), otherwise you fell hungry or deprived---to slowly lose weight. Since thought the eating behavior you develop becomes a habit over time, you tend to keep the weight off that is lost in this manner. The goal: mindless weight loss.
The strategies are basic: split big meals; pick two: dessert, drink or appetizer; keep food out of sight and distant from you; use smaller plates; don't eat straight from the bag. I like the advice a lot, as it doesn't tell you: "NO! Don't eat THAT!" You don't have to feel deprived, you just need to adjust your habits slightly to lose weight over th long term.
This book was interesting for three reasons: (1) it offers reasonable advice for a better diet; (2) it explains (at least partly) why we tend to overeat; (3) it includes some great annecdotes about the results of studies completed in Wansink's food labs. An educational, quick read.
8/10
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